TY  - BOOK
AU  -  Czinkota , Michael R.
AU  -  Kotabe, Masaaki
AU  -  Vrontis ,Demetris
AU  -  Shams, S. M. Riad
TI  - Marketing Management : : Past, Present and Future 
SN  - 9783030669157
U1  - 658.8 
PY  - 2021///
CY  - Cham (Switzerland)
PB  - springer
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -