Czinkota , Michael R. <br/><br/>
Marketing Management :   Past, Present and Future / 
Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis and S. M. Riad Shams 
 - 4th ed. 
 - Cham (Switzerland) :  springer ,  2021 
 - 880 p.:  ills.  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9783030669157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZM