TY  - BOOK
AU  - Bateson, John E.G. 
AU  - Hoffman, K. 
TI  - Essentials Of Service Marketing : : Concepts, Strategies And Cases 
SN  - 9812406034
U1  - 658.802 
PY  - 2002///
CY  - India : 
PB  - Thomson press, 
KW  - Marketing
ER  -