Bateson, John E.G.  <br/><br/>
Essentials Of Service Marketing :   Concepts, Strategies And Cases / 
John E.G. Bateson and K. Hoffman  
 - 2nd ed.  
 - India :   Thomson press,   2002. 
 - 569 p. :   26 cm.  
<br/><br/><label>ISBN: </label>9812406034 9789812406033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOE