Lovelock, Christopher <br/><br/>
Services marketing :   people technology strategy / 
Christopher Lovelock 
 - 4th ed.  
 - Asia :   Pearson education,   2001. 
 - 716 p. :  22 cm.  
<br/><br/><label>ISBN: </label>8178083523 9788178083520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services
<br/><br/><label>Dewey Class. No.: </label>384.043   / LOS