Keegan, Wrarren J.  <br/><br/>
Global marketing management / 
Wrarren J. Keegan 
 - 7th ed.  
 - India :  Prentice Hall,   2001. 
 - 617 p. :   26 cm.  
<br/><br/><label>ISBN: </label>9788120320666 8120320662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / KEG