Kotler, Philip  <br/><br/>
Marketing Management / 
Philip Kotler 
 - 11th ed.  
 - India :   Pearson education,   2020. 
 - 836 p. :   26 cm.  
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM