TY  - BOOK
AU  -  Scarborough, Norman M.
AU  -  Cronwall, Jeffrey R.
TI  -  Essentials of entrepreneurship and small business management
SN  - 9789332559981
U1  - 658 
PY  - 2016///
CY  -  Uttar Pradesh
PB  -  Pearson India Education Services Ltd
KW  - Business management
N1  - Includes Index; 1The foundations of Entrepreneurship; 2 Ethics and social responsibility: Doing the right thing; 3 Inside the Entrepreneurial Mind: From Ideas to Reality; 4 Conducting a Feasibility Analysis and Designing a Business Model; 5 Crafting a Business Plan and Building a Solid Strategic Plan; 6 Forms of Business Ownership and Buying an Existing Business.
N2  - "Entrepreneurship is a fast-growing and ever-changing discipline. Of late, people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided have provided planty of practical, 'hands-on' tools and techniques to make new business ventures successful. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow."--Back cover

ER  -