Reputation management : the key to successful public relations and corporate communication /
by John Doorley , Helio Fred Garcia
- 4th ed.
- New York: Routledge, Taylor & Francis Group, 2021
- xxxiv, 438 pages : illustrations (black and white) ; 27 cm
Includes Biblography.
Chapter 1: Reputation Management Chapter 2: Ethics and Communication Chapter 3: Media Relations
Chapter 4: Social Media By Deirdre Breakenridge Chapter 5: Organizational Communication
Chapter 6: Government Relations
Chapter 7: Community & Global Relations Chapter 8: Investor Relations
Chapter 9: Integrated Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Chapter 12: Corporate Responsibility
Chapter 13: Public Relations Consulting
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"-- Provided by publisher
9780815376972
Communication in organizations Business & Economics --Industries / Media & Communications Public Relations