TY - BOOK AU - Ahuja, H. L AU - Ahuja, Amit TI - Managerial economics : Analysis of managerial decision making SN - 9789355010674 U1 - 658.15 PY - 2017/// CY - New Delhi: PB - S Chand and Company Limited, KW - Managerial economics KW - Decision making KW - Economics KW - Industrial management N1 - Includes bibliographical references and index; Part-1 : Managerial economics: Nature, scope and optimisation techniques ; Part-2 : Demand analysis and theory of consumer's choice ; Part-3 : Theory of production and cost analysis ; Part-4 : Pricing and output decisions in various market structures ; Part-5 :Pricing practices and strategies, managerial and behavioural models of the firm ; Part-6 : Capital budgeting and decision making under risk and uncertainty ; Part-7 : Macroeconomics for management ER -