TY  - BOOK
AU  - Dommermuth,William P.
TI  - Promotion: analysis, creativity, and strategy 
SN  - 0534031064
U1  - 658.82 23
PY  - 1984///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Marketing
KW  - Consumers
KW  - Sales promotion
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -