Dommermuth, William P. <br/><br/>
Promotion :  analysis, creativity, and strategy / 
William P. Dommermuth. 
 - 1st ed. 
 - Boston, Mass. :  Kent Pub. Co.,  c1984. 
 - xvii, 745 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534031064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumers.<br/>Sales promotion.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82  / DOM