TY  - BOOK
AU  - Locker, Kitty O.
AU  - Kienzler, Donna S.
TI  - Business and Administrative Communication
SN  - 9780071317955
U1  - 658.5 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Business communication
KW  - Communication in management
N1  - Includes bibliographical references and index; Chapter 1: Succeeding in Business Communication 
; Chapter 2: Using Goodwill for Effective Communication 
; Chapter 3: Researching and Evaluating Source Material 
; Chapter 4: Planning, Composing, and Revising 
; Chapter 5: Communicating across Cultures 
; Chapter 6: Working and Writing in Teams 
; Chapter 7: Designing Documents 
; Chapter 8: Creating Effective Visuals 
; Chapter 9: Crafting Informative and Positive Messages 
; Chapter 10: Crafting Negative Messages 
; Chapter 11: Crafting Persuasive Messages 
; Chapter 12: Developing Proposals 
; Chapter 13: Writing Reports 
; Chapter 14: Making Oral Presentations 
; Chapter 15: Developing Job Application Materials 
; Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
N2  - Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication
ER  -