Locker, Kitty O.

Business and Administrative Communication / Kitty O. Locker, Donna S. Kienzler - 10th ed. - New York : McGraw-Hill/Irwin, 2013 - xxxiv, 729 p. : ill. ; 29 cm.

Includes bibliographical references and index.

Chapter 1: Succeeding in Business Communication 
Chapter 2: Using Goodwill for Effective Communication 
Chapter 3: Researching and Evaluating Source Material 
Chapter 4: Planning, Composing, and Revising 
Chapter 5: Communicating across Cultures 
Chapter 6: Working and Writing in Teams 
Chapter 7: Designing Documents 
Chapter 8: Creating Effective Visuals 
Chapter 9: Crafting Informative and Positive Messages 
Chapter 10: Crafting Negative Messages 
Chapter 11: Crafting Persuasive Messages 
Chapter 12: Developing Proposals 
Chapter 13: Writing Reports 
Chapter 14: Making Oral Presentations 
Chapter 15: Developing Job Application Materials 
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication.

9780071317955


Business communication
Communication in management

658.5 / LOB