Business and Administrative Communication /
Kitty O. Locker, Donna S. Kienzler
- 10th ed.
- New York : McGraw-Hill/Irwin, 2013
- xxxiv, 729 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Chapter 1: Succeeding in Business Communication Chapter 2: Using Goodwill for Effective Communication Chapter 3: Researching and Evaluating Source Material Chapter 4: Planning, Composing, and Revising Chapter 5: Communicating across Cultures Chapter 6: Working and Writing in Teams Chapter 7: Designing Documents Chapter 8: Creating Effective Visuals Chapter 9: Crafting Informative and Positive Messages Chapter 10: Crafting Negative Messages Chapter 11: Crafting Persuasive Messages Chapter 12: Developing Proposals Chapter 13: Writing Reports Chapter 14: Making Oral Presentations Chapter 15: Developing Job Application Materials Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication.
9780071317955
Business communication Communication in management