carthy, E. Jerome mc student aid : essemtials fo marketing / E. Jerome mc carthy, and william D. perreault, jr - 1st ed. - USA : RD, 1985 - vii, 294 p. : ill, ; 22 cm. Includes index. ISBN: 0256033013 Subjects--Topical Terms: marketing Dewey Class. No.: 658.8 / MCE