carthy, E. Jerome mc <br/><br/>
student aid :  essemtials fo marketing /  
E. Jerome mc  carthy, and william D. perreault, jr 
 - 1st ed. 
 - USA :  RD,  1985 
 - vii, 294 p. :  ill, ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256033013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCE