TY  - BOOK
AU  - Meyer, Marc H.
AU  - Crane, Frederick G.
TI  - Entrepreneurship : : Marc H. Meyer and Frederick G. Crane
SN  - 9781412992657
U1  - 658.11 
PY  - 2011///
CY  - London
PB  - SAGE
KW  - New business enterprises
KW  - Management
KW  - Business planning
KW  - Venture capital
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business
; CHAPTER 2. Developing the Venture Concept
; CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers
; CHAPTER 4. Defining the Business Model for a Venture
; CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
; CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
; CHAPTER 7. A Reality Check on the Venture Concept and the Business Model
; CHAPTER 8. Sources of Finance for Startups and Corporate Ventures
; CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture; CHAPTER 10. Organizing the Venture Team
; CHAPTER 11. Writing the Business Plan!
; CHAPTER 12. Making the Pitch
ER  -