Meyer, Marc H. <br/><br/>
Entrepreneurship :   Marc H. Meyer and Frederick G. Crane. 
An Innovator's Guide to Startups and Corporate Ventures / 
 - 1st ed. 
 - London ;  SAGE,  2011. 
 - xxii, 444 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business<br/> CHAPTER 2. Developing the Venture Concept<br/> CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers<br/> CHAPTER 4. Defining the Business Model for a Venture<br/> CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy<br/> CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers<br/> CHAPTER 7. A Reality Check on the Venture Concept and the Business Model<br/> CHAPTER 8. Sources of Finance for Startups and Corporate Ventures<br/> CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture CHAPTER 10. Organizing the Venture Team<br/> CHAPTER 11. Writing the Business Plan!<br/> CHAPTER 12. Making the Pitch 
<br/><br/><label>ISBN: </label>9781412992657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Management.<br/>Business planning.<br/>Venture capital.<br/>Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>658.11  / MEE