TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9788131715475
U1  - 658.8 23
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index.
ER  -