Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 12th ed 
 - New Delhi :  Pearson,  2008 
 - xxxii, I-19p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP