Loudon, David L. <br/><br/>
consumer behavior /  concepts and applications 
David L.Loudon,and Albert J.Della Bitta. 
 - 4th ed. 
 - New York :  Mcgraw hill inc,  1993 
 - xxiii,788 p. :  ill. ;  24 cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>0071125116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumers and market segments
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOC