TY  - BOOK
AU  - Jr,William D.Perreault
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press / 
SN  - 0072864702
U1  - 658.8 
PY  - 2005///
CY  - London
PB  - IRWIN/McGraw- Hill
KW  - Marketing
ER  -