Jr.,William D. Perreault <br/><br/>
Applications in basic marketing :  clippings from the popular business press /  
William D. Perreault, Jr. and E. Jerome McCarthy. 
 - 1st ed 
 - London :  IRWIN/McGraw- Hill  2005  
 - vii, : 214 p. :  ill. ;  26 cm 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEA