TY  - BOOK
AU  - Katz,Jerome A.
AU  - Green,Richard P.
TI  - Entrepreneurial Small Business
SN  - 9780071108560
U1  - 658 23
PY  - 2007///
CY  -  New York :  
PB  - McGraw-Hill
KW  - Entrepreneurship
KW  - Small business
N1  - Includes bibliographical references and index; Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business 
1 The Heart of Small Business 
2 Small Business Ethics: A Key to Long-Term Success 
3 Small Business Entrepreneurs: Characteristics and Competencies 
4 Creativity, Opportunity, and Feasibility 
5 Paths to Part-Time Entrepreneurship 
6 Paths of Entry into Small Business 
7 Imitation with a Twist: Uniquely Small Business Strategies for Success 
8 Business Plans: Seeing Audiences and Your Business Clearly
; Part 2 : Marketing in the Small Business 
9 Product and Pricing 
10 Promotion: Capturing the Eyes of Your Market 
11 Distribution and Location 
12 Marketing Plans: Saying How You'll Get Sales
; Part : 3 Cash, Accounting, and Finance in the Small Business 
13 Accounting for Small Business 
14 Cash: Lifeblood of the Business 
15 Finance for Small Business 
16 Protection: Handling Risks Using Management and Insurance 
17 Assets: Inventory and Operations Management
; Part : 4 Management and Organization in the Small Business 
18 Legal Issues in the Small Business 
19 Human Resource Management in the Small Business 
20 Achieving Success in the Small Business
N2  - Describing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs
ER  -