Bovee, Courtland L. <br/><br/>
Contemporary advertising /  
Courtland L. Bovee and William F. Arens. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1986. 
 - xxvii, 629 :  ill. ;  28 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes Bibliographical references and Indexes 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOA