Smith, Garry D., Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell - 2nd ed. - Boston : Houghton Mifflin, 1988. - xviii, 1006 p. : ill. ; 25 cm. Includes index. ISBN: 0395369460 Subjects--Topical Terms: Strategic planning.Industrial management Dewey Class. No.: 658.4012 / SMB