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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. ; 26 cmISBN:
  • 0256075131
  • 9780256075137
Subject(s): DDC classification:
  • 658.8 22 BEM
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 74 Shelve No. : A-03 General Stack (Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-3 (I) Available 1069
Books Books KU Central Library Rack No. : 74 Shelve No. : A-03 General Stack (Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-4 (I) Available 1282
Books Books KU Central Library Rack No. : 74 Shelve No. : A-03 General Stack (Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-5 (I) Available 3311
Books Books KU Central Library Rack No. : 74 Shelve No. : A-03 General Stack (Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-6 (I) Available 4224
Reference Reference KU Central Library Rack No. : 41 Shelve No. : B-04 Reference Section (Non-Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 3312
Reference Reference KU Central Library Rack No. : 41 Shelve No. : B-04 Reference Section (Non-Issuable Books) 658.8 BEM 1989 (Browse shelf(Opens below)) C-2 (NI) Not For Loan 1281

Includes Bibliography: p. 702-719. and indexes.

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