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Essentials of Marketing / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, 1991.Edition: 1st edDescription: xvii, 526 p. : ill. ; 27 cmISBN:
  • 0256093237
  • 9780256093230
Subject(s): DDC classification:
  • 658.8 23 NCE
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-3 (I) Available 8231
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-4 (I) Available 8232
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-5 (I) Available 17781
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-6 (I) Available 17782
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-7 (I) Available 17783
Books Books KU Central Library Rack No. : 74 Shelve No. : B-01 General Stack (Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-8 (I) Available 19382
Reference Reference KU Central Library Rack No. : 41 Shelve No. : B-04 Reference Section (Non-Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 4341
Reference Reference KU Central Library Rack No. : 41 Shelve No. : B-04 Reference Section (Non-Issuable Books) 658.8 NCE 1991 (Browse shelf(Opens below)) C-2 (NI) Not For Loan 19381

Includes bibliographical references (p. 487-506) and indexes.

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