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Digital Marketing : Strategy, implementation and practice / Dave Chaffey and Fiona Ellis-Chadwick

By: Contributor(s): Material type: TextTextPublication details: New York : Pearson , 2019.Edition: 7th edDescription: 545 p. : ills. ; 26 cmISBN:
  • 9781292241579
Subject(s): DDC classification:
  • 658.8 CHD
Contents:
Part 1 Digital marketing fundamentals
Part 2 Digital marketing strategy development.
Part 3 Digital marketing: implementation and practice
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 41 Annex : 01 Shelve No. : A-02 Reference Section (Non-Issuable Books) 658.8 CHD 2019 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 53945
Books Books KU Central Library Rack No. : 41 Annex : 01 Shelve No. : A-02 Reference Section (Non-Issuable Books) 658.8 CHD 2019 (Browse shelf(Opens below)) C-2 (NI) Not For Loan 53946

includes index .

Part 1 Digital marketing fundamentals

Part 2 Digital marketing strategy development.

Part 3 Digital marketing: implementation and practice

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