Introduction To Mass Communication And Journalism / Linda Tapping
Material type:
TextPublication details: Dublin : oryson press , 2023.Edition: 1st edDescription: 289 p. : 25 cmISBN: - 9798887150956
- 302.23 TAI
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
KU Central Library | Rack No. : 06 Annex : 01 Shelve No. : A-02 | Reference Section (Non-Issuable Books) | 302.23 TAI 2023. (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 53530 |
Browsing KU Central Library shelves Close shelf browser (Hides shelf browser)
| 302.23 RAM 2019 Mass Communication And Its Digital Transformation / | 302.23 RAP 2023 Public Relations And Media / | 302.23 STB 2022 Broadcast Journalism : Techniques of Radio and Television News / | 302.23 TAI 2023. Introduction To Mass Communication And Journalism / | 302.23 THM 2007 Media on the Move: Global flow and contra-flow / | 302.23072 DAM 2017 Media Metrics: An Introduction to Quantitative Research in Mass Communication / | 302.23083 RUY 2013 Youth and Media / |
Includes index.
1. The Importance of Communication
2. Communicative Rationality
3. Advertising
4. Television Advertisement
5. Corporate Media
6. Paying for the Video Revolution
7. News Media Coverage of Popular-culture Culpability
8. Usage of Various Electronic Media
9. Comparing the Internet and other Nontraditional Media with Traditional Media
10. A Demand-side View of Media Substitutability
Empirical Considerations.....
11. Operationalizing and Analyzing Exposure....
There are no comments on this title.
Click on an image to view it in the image viewer