Global Marketing Strategy: An Executive Digest / Bodo B. Schlegelmilch
Material type:
TextPublication details: Switzerland : Springer , 2016Edition: 1st edDescription: 249 p. : Ills. ; 24 cmISBN: - 9783319799216
- 658.8 SCG
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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KU Central Library | Rack No. : 41 Annex : 01 Shelve No. : A-02 | Reference Section (Non-Issuable Books) | 658.8 SCG 2016 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 53402 | ||
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Books
|
KU Central Library | Rack No. : 41 Annex : 01 Shelve No. : A-02 | Reference Section (Non-Issuable Books) | 658.8 SCG 2016 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 53401 |
Browsing KU Central Library shelves Close shelf browser (Hides shelf browser)
| 658.5 HOQ 2007 Quality : management essentials / | 658.8 CHD 2019 Digital Marketing : Strategy, implementation and practice / | 658.8 CHD 2019 Digital Marketing : Strategy, implementation and practice / | 658.8 SCG 2016 Global Marketing Strategy: An Executive Digest / | 658.8 SCG 2016 Global Marketing Strategy: An Executive Digest / | 659.1 MYA 1999 Ad Worlds: Brands, Media, Audiences / | 659.2 SMM 2023 Managing Public Relations Business Principles and Tools for Strategic Communication / |
Includes references.
Marketing: A Global Discipline
Assessing Global Market Opportunities
Entering Global Markets
Segmenting Targeting and Positioning in Global Markets
Creating Global Product and Service Offerings
Extracting Value from Global Operations
Global Supply Chains and Distribution Networks
Global Branding and Communication
Organizational Design for Global Marketing Strategy
Global Marketing Ethics and CSR
The Future of Global Marketing Strategy
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