Includes Biblography.

Chapter 1: Reputation Management

Chapter 2: Ethics and Communication

Chapter 3: Media Relations

Chapter 4: Social Media By Deirdre Breakenridge

Chapter 5: Organizational Communication

Chapter 6: Government Relations

Chapter 7: Community & Global Relations

Chapter 8: Investor Relations

Chapter 9: Integrated Communication

Chapter 10: Issues Management

Chapter 11: Crisis Communication

Chapter 12: Corporate Responsibility

Chapter 13: Public Relations Consulting

Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication

"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"-- Provided by publisher