Business Research Methods / William G. Zikmund, Barry J. Babin , Jon C. Carr and Mitch Griffin

By:

Zikmund, William G [Author]

Contributor(s):

Material type: Text

TextPublication details: Dehli : Cengage Learning, 2013Edition: 9th edDescription: xxiv, 664 pages : ill ; 28 cmISBN:

9789353503260
9353503264

Subject(s):

DDC classification:

658.4034 ZIB

Contents:

1. Introduction

2. Beginning stages of the research process

3. Research methods for collecting primary data

4. Measurement concepts

5. Sampling and fieldwork

6. Data analysis and presentation

7. Comprehensive cases with computerized databases

Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Item type:

Books List(s) this item appears in: Business Administration Discipline | New Arrival Book 2023

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-03	Reference Section (Non-Issuable Books)	658.4034 ZIB 2022 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		52024

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Includes bibliographical references and index.

1. Introduction

2. Beginning stages of the research process

3. Research methods for collecting primary data

4. Measurement concepts

5. Sampling and fieldwork

6. Data analysis and presentation

7. Comprehensive cases with computerized databases

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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