Marketing: (Record no. 7579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230124152827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230124b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273607340 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273607342 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library, Khulna University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| Item number | ADM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adcock, Dennis |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Principles and Practice / |
| Statement of responsibility, etc. | Dennis Adcock . & [et.all] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pitman Publishing, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 420 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bradfield, Ray |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Halborg, Al |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ross, Caroline |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 42 Shelve No. : B-04 | 658.3 ADM 1995 | 20118 | C-1 (NI) | 09/10/2001 | 24/01/2023 | Not For Loan | Books | 24/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 42 Shelve No. : B-04 |