Marketing / (Record no. 6848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| KUCL control field | BD-KUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250904093404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211128r20072010ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070151563 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KU |
| Modifying agency | CLIC.PUST |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETM |
| 245 14 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Michael J. Etzel & [et.all]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 880 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 41 Shelve No. : B-02 | 658.8 ETM 2016 | 39676 | C-1 (NI) | 27/06/2016 | 21/01/2023 | Not For Loan | Books | 21/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 41 Shelve No. : B-02 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 41 Shelve No. : B-02 | 658.8 ETM 2016 | 39675 | C-2 (NI) | 27/06/2016 | 21/01/2023 | Not For Loan | Books | 21/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 41 Shelve No. : B-02 | ||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 74 Shelve No. : A-03 | 658.8 ETM 2016 | 39677 | C-3 (I) | 27/06/2016 | 21/01/2023 | Books | 07/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 74 Shelve No. : A-03 |