Basic Marketing: (Record no. 5316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230111110925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230111b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072947039 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072947038 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library, Khulna University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | PEB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, Jr, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing: |
| Remainder of title | A Global-managerial Approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States ; |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 13 Shelve No. : B-02 | 380.1 PEB 2005 | 29623 | C-1 (NI) | 02/04/2008 | 11/01/2023 | Not For Loan | Books | 11/01/2023 | Dewey Decimal Classification | Rack No. : 13 Shelve No. : B-02 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 13 Shelve No. : B-02 | 380.1 PEB 2005 | 29627 | C-2 (NI) | 02/04/2008 | 11/01/2023 | Not For Loan | Books | 11/01/2023 | Dewey Decimal Classification | Rack No. : 13 Shelve No. : B-02 |