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Marketing research : (Record no. 3721)

MARC details
000 -LEADER
fixed length control field	00624nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221229151220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221229b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332555693
040 ## - CATALOGING SOURCE
Transcribing agency	Central Library, Khulna University
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MAM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an applied orientation /
Statement of responsibility, etc.	Naresh K. Malhotra and Satyabhusan Dash.
250 ## - EDITION STATEMENT
Edition statement	7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2016
300 ## - PHYSICAL DESCRIPTION
Extent	xxx, 968 p. :
Other physical details	tables, ill. ;
Dimensions	28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Dash, Satyabhusan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Permanent location	Current location	Shelving location	Rack Location	Full call number	Barcode	Copy number	Date acquired	Price effective from	Not for loan	Koha item type	Date last seen	Non-public note	Source of classification or shelving scheme	Collection code
KU Central Library	KU Central Library	Reference Section (Non-Issuable Books)	Rack No. : 39 Shelve No. : A-04	658.8 MAM 2016	41199	C-1 (NI)	20/05/2017	29/12/2022	Not For Loan	Reference	29/12/2022	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 39 Shelve No. : A-04
KU Central Library	KU Central Library	Reference Section (Non-Issuable Books)	Rack No. : 39 Shelve No. : A-04	658.8 MAM 2016	41198	C-2 (NI)	20/05/2017	29/12/2022	Not For Loan	Reference	29/12/2022	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 39 Shelve No. : A-04
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43792	C-10 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	41200	C-7 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	41201	C-8 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	39667	C-5 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	39665	C-3 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43795	C-13 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43796	C-14 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43793	C-11 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	39668	C-6 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	39666	C-4 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43794	C-12 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	43797	C-15 (I)	20/05/2017	29/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 74 Shelve No. : A-02	658.8 MAM 2016	41792	C-9 (I)	20/05/2017	29/12/2022		Books	25/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 74 Shelve No. : A-02