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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller. - 15th ed. - Harlow, Essex : Pearson Education Ltd., 2016 - 714 p. : ill. ; 28 cm

Includes Index.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658 / KOM

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