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Marketing Management : analysis, planning, implementation and control /

Kotler, Philip

Marketing Management : analysis, planning, implementation and control / Philip Kotler. - 7th ed. - New Delhi : Prentice-Hall of India Pvt. Ltd., 1991 - xxv, 756 p. : ill. ; 26 cm

ISBN: 0876926847

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658 / KOM

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