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Advertising media planning /

Sissors, Jack Z.

Advertising media planning / Jack Z. Sissors and Roger B. Baron. - 7th ed. - New York : McGraw-Hill Education Pvt. Ltd., 2017 - xiv, 480 p. ; 24 cm.

Includes index.

ISBN: 9780071738903

LCCN: 2020755079

Subjects--Topical Terms:
Advertising media planning.

Dewey Class. No.: 302.23 / SIA

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