Marketing research /
Luck, David J.
Marketing research / David j. Luck, Ronald S. Rubin - 7th ed. - New Delhi : Prentice-Hall, 1999 - xvii,683 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8120304845
Marketing research.
658.8 / LUM
Marketing research / David j. Luck, Ronald S. Rubin - 7th ed. - New Delhi : Prentice-Hall, 1999 - xvii,683 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8120304845
Marketing research.
658.8 / LUM