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The changing face of advertising /

Sarathy, V. Partha.

The changing face of advertising / V. Partha Sarathy. - 1st ed. - India : The ICFAI University Press, 2005 - vii, 183 p. : figs, ; 23 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
The changing face of advertising

Dewey Class. No.: 302.234 / SAC

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