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Marketing for Hospitality & Tourism /

Kotler, Philip

Marketing for Hospitality & Tourism / Philip Kotler, John T. Bowen and James C. Makens - 5th ed - India : Pearson, 2013 - xxiii, 683 p. : ill. ; 27 cm

Includes index.

ISBN: 9788131759349

Subjects--Topical Terms:
Marketing
Hospitality & Tourism

Dewey Class. No.: 658.8 / KOM

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