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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 9th ed. - New Delhi : Cengage Learning, 2013 - xii, 464 p. : tables, figs, ; 23 cm.

Includes index.

Subjects--Topical Terms:
Mass media--Research

Dewey Class. No.: 302.23 / WIM

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