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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar - 12th ed - India Pearson, 2019 - xxix, 670 p. : pictures. figs, ; 26 cm

Includes index.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.88 / BRB

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