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Strategic marketing : a guide for developing sustainable competitive advantage /

Xavier, M. J.,

Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi : Response Books, 1999. - 359 p. : ill. ; 22 cm.

Includes bibliographical references and indexes.

ISBN: 0761993215 9780761993216

LCCN: 99011086

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.802 / XAS

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