Normal view MARC view ISBD view

Services Marketing : Integrating Cusatomer Focus Across the Firm /

Zeithaml, Valarie A.

Services Marketing : Integrating Cusatomer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner - 3rd ed - London : Mcgraw-Hill Company Pvt Ltd, 2003 - xviii, 668 p. : ill. ; 25 cm

Includes bibliographies and index

ISBN: 0071199144 9780071199148

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ZES

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)