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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 10th ed. - New Delhi : Cengage learning, 2019 - xiii, 481 p. : ill, ; 24 cm.

Includes index.

ISBN: 9788131526286 8131526283

Subjects--Topical Terms:
Mass Media Research

Dewey Class. No.: 302.23 / WIM

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