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Revitalizing the pharmaceutical business : innovative marketing approaches /

Smarta, R. B.,

Revitalizing the pharmaceutical business : innovative marketing approaches / R.B. Smarta. - 1st ed. - New Delhi : Response Books, 1999 - 294 p. : tables, ill. figs, picture. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0761993754 0761993762

LCCN: 99032898

Subjects--Topical Terms:
Pharmaceutical industry
Drugs

LC Class. No.: HD9672.I52 / S57 1999

Dewey Class. No.: 615.1 / SMR

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