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Applications in basic marketing : clippings from the popular business press /

Jr.,William D. Perreault

Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. - 1st ed - London : IRWIN, 1995 - vi, 213 p. : ill. ; 26 cm

ISBN: 0256188343

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / PEA

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