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Principles of marketing /

Kotler, Philop

Principles of marketing / Philop Kotler and Gary Armstrong. - 15th ed - India : Pearson, 2016 - xxiii, 732 p. : pictures. ; 25 cm

Includes index.

ISBN: 9789332558472

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOP

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